Experience Design (XD): The next evolution of Brand Development.

Experiences are felt and shared, both good and bad. We need to consider how people experience brands, not just in any single moment or touch point, but throughout the customer lifecycle. Welcome to a new era of marketing, in which brands are defined by those who experience them.

Tomorrow’s brands need experience architects.

The next generation of branding will not start with creative but rather experience design. Don't design for brands. Design for people interacting with brands. People have experiences whether you design for them or not.

Successful brands of the future care about people, not branding. It’s those companies that go beyond branding, marketing, and customer experience to create a complete world where every touch and each reaction was by design.

Experiential brands are empathetic brands. A more empathetic brand takes an elevated, holistic level of experience architecture, which defines not only the customer journey but also the relationship between people and the brand as a whole.

Our job is to help you in that process, starting with identifying the right subject matter expertise required and subsequently select the appropriate experience architects available in our network.

Areas of Expertise

Brand Strategy
Audit
(Re)Positioning
Stewardship

Brand Identity
Creative Development
(Re)Branding
Visual Communications

Brand Communications
Product & Corporate
Public Relations
Media Management

Brand Partnerships
Co-Marketing & Product Placement
Licensing & Merchandise
Sponsorship

Brand Experiences
Digital
Events & Logistics
Retail